Harpeth Hotel names a longtime hospitality professional as general manager

Harpeth Hotel names a longtime hospitality professional as general manager

Justin Foster brings 16 years of related experience to his new job as general manager for The Harpeth Hotel. // Photo submitted


The company that manages the hotel portion of the Harpeth Square project in downtown Franklin has hired a general manager to oversee the boutique hotel’s progress toward its expected completion this summer and the operations after it opens.

Valor Hospitality, which manages The Harpeth Hotel segment of the $105 million project, announced just recently that Justin Foster, a seasoned hospitality professional, has been named as GM. Foster and his family moved to Nolensville last summer, and he briefly served in the same position for the Millennium Maxwell House Hotel in Nashville.

“This is truly my second day in the office,” Foster said Friday afternoon. “I’m still getting acclimated to the idea of working in a hotel that’s not open. That’s a unique experience, but it’s fun because every day there’s a potential new decision that can be made to make the hotel be a better place or more efficient, or a new feature to have that much more of a draw.”

As part of the Hilton Curio brand of luxury hotels, the 119-room Harpeth Hotel makes up a portion of the project that will also include 150 high-end apartments, a 596-space parking garage, 12,000 square feet of retail space and 6,500 square feet of Class A office space.

Following announcements in 2018 that Parks Realty and A Moment’s Peace Salon & Day Spa have signed on as tenants at Harpeth Square, Foster’s hiring is another milestone of sorts in the project’s progress.

“The hiring of a general manager is a very important step by the hotel management because he will be on the site for the rest of Valor’s efforts to get the hotel up and running,” said Rod Heller, chairman and CEO of Harpeth Associates.

“We are delighted that Justin is on board and look forward to working closely with him. He brings rich experience in hotel management.”

Foster said he has had “pretty extensive background in Hilton products.”

With a degree in hospitality business from Michigan State University and one in accounting from Northwood University in Midland, Michigan, Foster has 16 years of experience in service and hospitality leadership roles.

He and his wife, Shannon, moved with their two children to Williamson County from San Diego.

“It’s an exciting project,” Foster said of the hotel and the rest of Harpeth Square. “It’s going to be like no other. It will bring some newness and modern features to the downtown, but also cherish its history and still have those historic touches to the building and the hotel.”

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