A redesigned LIDS headwear store is opening on Friday at CoolSprings Galleria in Franklin.
To celebrate the new shopping experience, there will be live music, giveaways and special deals. The first 25 shoppers will receive LIDS gift cards, while the first 100 customers will receive a surprise scratch-off prize. In addition, LIDS will be offering 50 percent off customization on March 22 and 23.
“Providing shoppers with the largest and most on-trend selection of headwear is what sets LIDS stores apart,” said Tom Ripley, chairman and CEO of LIDS Sports Group, in a press release announcing the new store. “By investing in a store design that represents the next era of LIDS, we’re evolving the customer experience and improving our omni-channel presence.”
The store’s design is meant to showcase headwear styles that are exclusive to LIDS and represent recently launched products from partners such as New Era, ‘47 and Nike. New digital messaging towers and screens have also been added throughout the store to better communicate fresh product styles, loyalty program perks and in-store promotions.
While LIDS Sports Group has long offered custom embroidery in the majority of its LIDS locations, the updated store introduces a designated “Custom Zone” that features touch-screen technology where customers can browse a digital library of customization options, including autographs of names, numbers, quotes, phrases, images or the autographs of professional athletes.
LIDS Sports Group currently operates more than 1,100 retail locations across North America and has sold more than 300 million hats since its founding.
To learn more, visit www.lids.com.