King of Pops, known for unique popsicles, and Belk, a 130-year-old department store, are uniting in a promotion that will result in the donation of back-to-school outfits to children at the Salvation Army Boys & Girls Clubs in 10 Southern cities.
From 1 – 5 p.m. on Saturday, August 4, King of Pops will be handing out 200 free popsicles at CoolSprings Galleria (1800 Galleria Blvd, Franklin, TN 37067). With each popsicle, customers will receive a “Giving is Sweet” card that can be turned in at their local Belk store. For each card received, the retailer will donate one back-to-school outfit to a child in need at the Boys & Girls Clubs of Middle Tennessee. Customers will also receive a free pair of Belk sunglasses when they redeem their card in-store.
“Giving is Sweet” cards will include specific directions and can be dropped off at Belk between August 4 – 18. In addition to back-to-school outfit donations, Belk and King of Pops will throw a special party for the Boys & Girls Club that redeems the most cards. In addition to Franklin, participating cities are: Raleigh, North Carolina, Kennesaw, Georgia, Greenville, South Carolina, Birmingham, Alabama, Charlotte, North Carolina, Savannah, Georgia, Columbia, South Carolina, Charlottesville, Virginia, and Athens, Georgia.
This initiative is part of Belk: Project Hometown, the retailer’s new outreach program with a mission to strengthen the Southern communities their customers call home. Belk is working with the Salvation Army through their national partnership with Boys & Girls Club of America, where these two organizations create an accepting, positive and challenging environment to welcome young people of every background, circumstance, race, creed and religion.