A Brentwood serial entrepreneur will soon break ground on a downtown Nashville hotel after waiting since 2007 to construct anything on the property.
A Brentwood serial entrepreneur will soon break ground on a new, boutique hotel concept in downtown Nashville.
Developer Mark Cleveland, former NEXT Awards Entrepreneur of the Year in his role as CEO of Williamson County’s Swiftwick, revealed his plans for his One Nashville Hotel. The NEXT Award is given by the Nashville Chamber of Commerce and the Entrepreneur Center recognizing his contribution as CEO of Williamson County’s Hobby Express and as a co-founder of Swiftwick. Cleveland also serves on the Board of Directors for Williamson Inc., the Williamson County Chamber.
“Before the rest of the country discovered the ‘it’ city, I bought in. I consider myself an investor in Nashville,” he said. “This is a concept that serves cost conscious small business owners attending conventions in Nashville. I know that market because that’s me.”
During the weekend, when convention traffic is down, he intends to market the property for bachelor and bachelorette parties who want to celebrate, but not break the bank.
“I want to do something innovative and disruptive and this hotel meets a huge need,” said Cleveland.
He said while most downtown hotels have expensive room rates, he plans to make his stay far less expensive with 117 units in a 12-story building nestled between Fourth Avenue South, Ash and Lafayette Street. The Music City Center is just down the street. Cleveland has been coordinating with Metro Public Works on the development, in concert with the Division Street Bridge and Connector project which involves a new light and street improvements on his property.
Working with Nashville Metro Planning Staff he received the green light on his hotel use and its design elements from the Downtown Design Review Committee back in June. Official room prices have not been published yet, but the mission of the hotel is to be profitable and confirmable at the lowest room rates in downtown area.
“I think we’ll be full,” Cleveland said.
The ONE Nashville hotel will eventually sit in conjunction with the new Division Street Bridge, which connects the Gulch to the SoBro and Lafayette districts with lower Broadway. The groundbreaking for the new bridge on Division street was Friday, Sept. 4, and he plans to parallel his construction project with theirs.
Cleveland set up the hotel so parties or families can rent an entire floor, which sleep 11-14. On each floor is a common gathering space called “the Launch Pad” is a staging spot for all those staying on that floor. Comfortable rooms are officially considered micro-hotel units, sized in a european style. There is no room service, but guests can bring in food or order from any great downtown eatery.
While Nashville has continued to have growth spurts with dozens of cranes in the skyline, Cleveland has no concern about whether it’s the right time to build in Music City. He’s not sure what the downtown area will evolve into during the next five years, but he does want to be apart of that growth and change.
“Five years ago I don’t think people would imagined Nashville as it is today, that goes for the naysayers and the cheerleaders,” he said.
“I think five years from now with the Division Street connecter, people will move to and from The Gulch and Broadway with amazing ease. From Rutledge Hill to SoBro, this new traffic flow will change everything. There will be an entirely new south Nashville experience — you won’t recognize it. I want to be one of the first to break ground on that vision.”
Cleveland plans for a grand opening in December 2016. Construction updates and information can be found at www.theonenashville.com